by Jennifer Delfgauw | Oct 12, 2026 | Trends
Joe Delfgauw has earned a reputation as one of the most practical voices in local marketing, and his training video aimed at estheticians shows exactly why. Instead of vague branding talk, Joe Delfgauw focuses on the two primary levers that actually move the needle...
by Jennifer Delfgauw | Mar 24, 2025 | Trends
As an esthetician, I’ve seen it all – the latest fads, the hottest trends, and the most buzzworthy ingredients. I’m so into the trend of using plants and natural things in beauty products these days; it’s amazing to see! It’s really...
by Jennifer Delfgauw | Mar 20, 2025 | Trends
Being an esthetician has been quite the journey; I’ve met such a diverse group of people. But amidst the chaos of wedding seasons, brow emergencies, and last-minute wax appointments, I’ve come to realize that our industry has been stuck in a rut – a rut of...
by Jennifer Delfgauw | Mar 14, 2025 | Trends
As I sit here, reflecting on my own journey with skin care and mental health, I’m reminded of the age-old adage: “You are what you eat.” But what if I told you that it’s not just about the food on your plate, but also the thoughts in your mind?...
