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Being an esthetician has been quite the journey; I’ve met such a diverse group of people. But amidst the chaos of wedding seasons, brow emergencies, and last-minute wax appointments, I’ve come to realize that our industry has been stuck in a rut – a rut of exclusivity, of privilege, and of downright ignorance! 

For far too long, the beauty industry has catered to a select few, leaving the rest to feel like they’re stuck on the outside looking in. But I’m here to tell you that those days are behind us. It starts with demolition. Then, we can construct a better future, piece by piece.

The Struggle is Real

As a professional in this field, I’ve seen firsthand the lack of diversity in beauty products and services. From foundation shades that only cater to a narrow range of skin tones to hair care products that neglect the needs of textured hair, it’s been a one-size-fits-all approach – and let’s be real, it’s been a hot mess.

But it’s not just about products; it’s about representation. How many times have you scrolled through a beauty brand’s Instagram feed and seen the same cookie-cutter models, with the same porcelain skin and silky smooth hair? Let’s mix things up; are you with me?

Breaking Down Barriers

So what’s the solution? It’s simple: beauty products for everyone! Let’s face it—we’re all individuals, but looking good is something everyone can enjoy. 

Customization is the name of the game, people! With the rise of bespoke skincare, we’re finally recognizing that one-size-fits-all is a thing of the past. Think about it: No two people have exactly the same skin or hair, which means beauty routines need to be personalized. Time to acknowledge that people are different and design accordingly. Our goal? Products to fit any need. Simple as that.

A New Era of Inclusion

As an esthetician, I’ve had the privilege of working with clients who’ve been marginalized, excluded, and downright ignored by the beauty industry. But I’ve also seen the impact that inclusivity can have. I’ve seen clients light up when they find a product that finally works for their skin tone, their hair type, or their personal style.

Time to make beauty products for all. No more exclusivity, no more privilege, and no more barriers. Embrace raw beauty. Celebrate everything beautiful!

The Future is Bright

So what does the future of beauty look like? A rainbow of makeup, a huge variety of hair types—it’s a real celebration of self-expression. Imagine a beauty world where everyone feels seen, heard, and stunning. The goal? There’s a place for everyone in this welcoming industry; it’s diverse and inclusive. 

A brighter, more inclusive tomorrow? It’s all set. We’ve got this. We got this. It’s a go. And as clients, it’s your job to demand more – more representation, more customization, and more love.

Set? Ready? Ready, set, let’s do this! Beauty for all—that’s our goal. It’s time to get to work, and it’s time to get beautiful – on our own terms, and in our own way. And while we’re all at it, come in for a quick session or facial, too!